Women's health products get more restrictive with free-from ingredients
Implications - As consumer desire for free-form foods expands, brands across other industries like women’s health are adopting such tactics to appeal to consumers with more restrictive wellness needs. Catering to women seeking a more natural experience during specific life stages like pregnancy or motherhood, brands are offering GMO-free and non-artificial flavored items to appeal to those who are more restrictive in their diets. This not only speaks to the growing desire for natural and organic products but also the growing desire for more lifestyle-targeted goods.
Workshop Question - How can you better align your brand or product to your consumers' specific lifestyle needs?
Trend Themes
1. Free-from Products - Brands are offering GMO-free and non-artificial flavored items to appeal to consumers who are more restrictive in their diets, which speaks to the growing desire for natural and organic products.
2. Targeted Wellness Products - Brands are offering lifestyle-targeted goods catering to women seeking a more natural experience during specific life stages like pregnancy or motherhood.
3. Clean Supplements - Brands are offering clean formulas for supplements specifically tailored to support pregnancy and lactation, including those that are gluten-free, vegan, non-GMO and allergen-free.
Industry Implications
1. Health and Wellness - The desire for free-from and natural ingredients in women's health aligns with the broader trend towards wellness and health-focused lifestyles.
2. Food and Beverages - The emergence of functional fertility snacks reflects a trend towards functional foods and beverages that offer specific nutritional benefits.
3. Supplements and Nutraceuticals - The focus on clean and targeted supplements reflects a growing demand for high-quality, science-backed products that can support specific areas of health and wellness.
