Domino's Made a "Wipeable" Onesie That Works Like a Wearable Napkin
Laura McQuarrie — December 31, 2016 — Unique
Other than its pizza, Domino's is known for some wild and wacky promotions like bus stop pizza deliveries and dessert pizzas—its newest is a pizza onesie that can be used to wipe one's mouth or hands after eating.
The all-new product is being introduced to the world as "the world's first 'wipeable' onesie," a gag garment that's entirely made from stain-proof fabric. The outrageous outfit is being called the "ultimate home uniform," especially as it is equipped with two oversized pockets for storing one's favorite dips and drinks.
The pizza onesie is being launched around New Year's Day, which is one of the biggest times of year for pizza deliveries. A wipeable onesie can be purchased for £25 and Domino's will match each sale by donating all proceeds to charities such as the Teenage Cancer Trust.
The all-new product is being introduced to the world as "the world's first 'wipeable' onesie," a gag garment that's entirely made from stain-proof fabric. The outrageous outfit is being called the "ultimate home uniform," especially as it is equipped with two oversized pockets for storing one's favorite dips and drinks.
The pizza onesie is being launched around New Year's Day, which is one of the biggest times of year for pizza deliveries. A wipeable onesie can be purchased for £25 and Domino's will match each sale by donating all proceeds to charities such as the Teenage Cancer Trust.
Trend Themes
1. Novelty-themed Wearables - Creating branded wearables that provide fun and practical uses enhances brand image and provides a unique selling point for companies.
2. Functional Branded Merchandise - Creating merchandise that is both fun and functional helps to spread brand awareness and provide value to customers simultaneously.
3. Charitable Promotions - Tying promotions to charitable causes has the dual benefit of garnering positive PR for brands while also supporting important causes
Industry Implications
1. Fast Food Industry - The fast food industry can benefit from creating unique and memorable promotions that differentiate their brand in a highly competitive space.
2. Apparel Industry - Partnering with brands to create functional wearables opens up opportunities for apparel companies to enter into new markets outside of traditional clothing and accessories.
3. Charity Sector - Collaborating with brands to create charitable promotions helps to raise awareness and funds for important causes while also providing PR opportunities.
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