IHOP is Celebrating 60 Years by Launching a Delivery Service
Katherine Pendrill — July 20, 2018 — Marketing
References: prnewswire & delish
To celebrate 60 years, IHOP is finally launching the pancake delivery service that fans have been dreaming about. With dozen of breakfast favourites in rotation, the new delivery option means that consumers can now truly enjoy breakfast in bed.
IHOP's pancake delivery service is the result of a recent partnership with the food delivery service DoorDash. The new option is an extension of the existing IHOP 'N GO to-go platform, which is already available through IHOP.com and the IHOP mobile app. However, with the new DoorDash option, customers will be able to enjoy the full range of of IHOP menu items, as well as the ability to fully customize any order. As IHOP President Darren Rebelez explains, "our partnership with DoorDash helps us bring more pancakes, to more people, whenever and wherever cravings strike – something IHOP guests told us they wanted."
Image Credit: IHOP.
IHOP's pancake delivery service is the result of a recent partnership with the food delivery service DoorDash. The new option is an extension of the existing IHOP 'N GO to-go platform, which is already available through IHOP.com and the IHOP mobile app. However, with the new DoorDash option, customers will be able to enjoy the full range of of IHOP menu items, as well as the ability to fully customize any order. As IHOP President Darren Rebelez explains, "our partnership with DoorDash helps us bring more pancakes, to more people, whenever and wherever cravings strike – something IHOP guests told us they wanted."
Image Credit: IHOP.
Trend Themes
1. Breakfast Delivery Services - As more consumers look to enjoy breakfast at home, there is a growing opportunity to provide a variety of breakfast options via delivery services.
2. Customizable Menu Delivery Services - As IHOP has shown, providing the ability for customers to fully customize their order through a delivery service can set a business apart and attract new customers.
3. Partnerships with Delivery Services - By partnering with existing delivery services, businesses can expand their reach and offer their products to a wider audience without having to invest in their own delivery infrastructure.
Industry Implications
1. Restaurant Delivery Services - Restaurants of all kinds can benefit from offering delivery services to make their food available to more customers and expand their reach.
2. On-demand Food Delivery Services - On-demand food delivery services like DoorDash offer an opportunity for partnerships with businesses to expand their delivery options and reach new markets.
3. Mobile Ordering and Payment Services - Mobile ordering and payment services like the IHOP mobile app offer a way for businesses to make the ordering process more convenient and accessible to customers, especially for delivery orders.
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