Everyday consumers break into the podcast space with specialized products
Implications - As one of the most accessible forms of media, podcasts are rapidly growing category. Feeding consumers' desire to break into the space are products that make high-quality podcasting more attainable to everyday people. Speaking to the way in which entertainment and media is becoming more democratized as a whole, this is a clear way in which companies are tapping into consumers' desire to create.
Workshop Question - Consumers today want to create things on their own terms. How can your brand feed into this desire?
Trend Themes
1. Accessibility of Podcasting Equipment - Products that make professional-grade podcasting more attainable to everyday people.
2. Focus on Portability - A clear trend of creating podcasting equipment that is more compact, lightweight and designed for the consumer market.
3. Customization for Consumers - Increasing demand for customized products that better fit individual needs and preferences.
Industry Implications
1. Audio Technology - Companies in the audio technology industry can explore the potential of creating podcast-focused equipment for consumers.
2. Entertainment Production - Podcasting is rapidly becoming a popular, widely accepted form of entertainment among younger demographics.
3. Custom Product Manufacturing - Companies in the manufacturing industry can tap into the growing demand for customized products.
5 Featured, 44 Examples:
81,537 Total Clicks
Date Range:
Aug 17 — Jun 18
Trending:
Average
Consumer Insight Topics:
