Services aim to help new moms be more efficient with their day-to-day
Implications - Subscriptions and platforms are aiming to offer moms, or parents in general, easily accessible options to meet their shopping needs and alleviate the need to spend copious amounts of time shopping. Such services showcase the demand for convenience from time-strapped consumers, and how brands are adapting to meet the needs of more niche markets.
Workshop Question - How is your brand adapting to meet the rising demands for convenience?
Trend Themes
1. Subscription Economy - Companies are taking advantage of convenience-focused, subscription-based platforms that offer new parents barely-released coursewear and offer an easier means to manage baby food and formula delivery.
2. Personalized Services - In order to meet the specific needs of new parents, companies are offering highly-personalized platforms and services that ease the burden of motherhood and allow new parents to get the resources they need in one place.
3. Community-driven Platforms - New mothers are enjoying access to services that harness the power of mom networks in order to help support the stress of raising a little one, while also giving mothers a stage for their expertise and knowledge on the subject.
Industry Implications
1. E-commerce - Online retailers are taking to subscription-based formats that focus on personalization and convenience to give them an edge in the parenting retail market.
2. Health and Wellness - The focus on sustainable and natural products, as well as added physician oversight in formula exchange platforms, is pushing more attention to the trend within the health and wellness industries.
3. Parenting and Family - The rise of digital services aimed specifically at parents is leading to a shift in tools and resources specifically for the millennial mom, potentially opening opportunities for product innovation and disruption.
5 Featured, 44 Examples:
85,240 Total Clicks
Date Range:
Mar 18 — Jun 18
Trending:
Warm
Consumer Insight Topics:
