Facebook's Mentions App Can Now Stream Celebrities Live to Fans
Cadhla Gray — August 6, 2015 — Pop Culture
References: facebook & huffingtonpost
Facebook recently announced an update to its existing live streaming app 'Mentions' that will allow celebrities to live stream the fun and exciting things they do each day for their adoring fans.
Any verified famous figure can start a video session on the app at any time. The user will see that this famous personality is "live" and can watch whatever shenanigans they are getting up to! Best news? Even if you miss it, the video will be posted to their page so you can look at it after work, school, or whatever other activity came between you and your beloved celeb's moments together.
Participating personalities who are among those who will appear on the live streaming app within the week include Dwayne "The Rock" Johnson, Martha Stewart, Ashley Tisdale and Michael Buble.
Any verified famous figure can start a video session on the app at any time. The user will see that this famous personality is "live" and can watch whatever shenanigans they are getting up to! Best news? Even if you miss it, the video will be posted to their page so you can look at it after work, school, or whatever other activity came between you and your beloved celeb's moments together.
Participating personalities who are among those who will appear on the live streaming app within the week include Dwayne "The Rock" Johnson, Martha Stewart, Ashley Tisdale and Michael Buble.
Trend Themes
1. Celebrity Live Streaming - Facebook's Mentions app update allows verified celebrities to live stream events, presenting an opportunity for businesses to promote their products using famous personalities.
2. Real-time Fan Engagement - Facebook's live streaming feature enables interactive and engaging experiences for fans, providing an opportunity for customer feedback, outreach and social media strategy.
3. Influence Marketing Reinvented - Live streaming brings an attractive way for influencers to directly interact with their audience, generating new content opportunities for companies to utilize in their marketing campaigns.
Industry Implications
1. Entertainment - Live streaming apps are revolutionizing the entertainment industry, offering a new way for celebrities and entertainers to connect with their fans in real time.
2. Marketing - Real-time marketing strategies will be in high demand as companies try to leverage celebrities and social influencers' live event broadcasts.
3. Technology - Live streaming technology is a growing trend among tech companies that are looking to capture a larger audience by offering more user-friendly and engaging platforms.
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