This New York City Cafe is Owned and Inspired By Martha Stewart
Rahul Kalvapalle — January 28, 2016 — Lifestyle
References: marthastewart & greatideas.people
The Martha Stewart Cafe is a New York City cafe owned by the famous television personality, homemaking enthusiast and cooking expert.
Located in the Starrett-Lehigh building, which also happens to be home to Martha Stewart Living Omnimedia, the cafe is inspired by Stewart's travels around the world. Customers can choose from an array of beverages ranging from simple Americanos to silky cappuccinos and indulgent lattes. If coffee isn't your thing, you can sip on one of many healthy artisanal teas.
As far as bites are concerned, the cafe will offer a range of pastries from some of Stewart's famous bakeries and restaurants.
The establishment offers competitive pricing when compared to other New York City cafes, and is a clear statement of intent from Stewart to make big forays into the cafe business using her name, star power and expertise.
Located in the Starrett-Lehigh building, which also happens to be home to Martha Stewart Living Omnimedia, the cafe is inspired by Stewart's travels around the world. Customers can choose from an array of beverages ranging from simple Americanos to silky cappuccinos and indulgent lattes. If coffee isn't your thing, you can sip on one of many healthy artisanal teas.
As far as bites are concerned, the cafe will offer a range of pastries from some of Stewart's famous bakeries and restaurants.
The establishment offers competitive pricing when compared to other New York City cafes, and is a clear statement of intent from Stewart to make big forays into the cafe business using her name, star power and expertise.
Trend Themes
1. Celebrity-owned Cafes - Opportunity for other celebrities to capitalize on their fame and expertise by opening their own cafes.
2. Artisanal Beverage and Food - Opportunity for artisans to showcase their craft through beverages and food in cafes.
3. Celebrity Brand Expansion - Opportunity for celebrities to expand their brand into different industries, such as cafes, to reach new audiences and generate additional revenue.
Industry Implications
1. Hospitality Industry - Disruptive innovation opportunity for the hospitality industry to attract customers by incorporating celebrity-owned cafes into their offerings.
2. Food and Beverage Industry - Disruptive innovation opportunity for the food and beverage industry to create unique and artisanal beverages and food products for cafes.
3. Celebrity Lifestyle Industry - Disruptive innovation opportunity for the celebrity lifestyle industry to expand into the cafe business, leveraging the celebrity's brand and expertise.
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