'The Legendary Warcraft Experience' Brought VR to China's Malls
Katherine Pendrill — March 25, 2016 — Marketing
Legendary Pictures, Blizzard Entertainment and Atlas Entertainment recently teamed up to bring the The Legendary Warcraft Experience to a number of malls in China. Designed to promote the upcoming movie 'Warcraft,' the event used real life props and a immersive VR ride to bring the fictional world to life.
The Legendary Warcraft Experience began in Joycity in Chengdu, where guests were given a chance to see and experience content from the film. Guests were able to interact with a number of life-like character statues, as well as props, weapons and some of the costumes from the film. In addition to the physical exhibits, guests were also able to experience a VR ride, in which they soar through the skies of Azeroth, just like in the film.
The movie-themed promotion ultimately gave fans a unique opportunity to interact with Warcraft's fantasy world through the use of physical and VR content.
The Legendary Warcraft Experience began in Joycity in Chengdu, where guests were given a chance to see and experience content from the film. Guests were able to interact with a number of life-like character statues, as well as props, weapons and some of the costumes from the film. In addition to the physical exhibits, guests were also able to experience a VR ride, in which they soar through the skies of Azeroth, just like in the film.
The movie-themed promotion ultimately gave fans a unique opportunity to interact with Warcraft's fantasy world through the use of physical and VR content.
Trend Themes
1. Virtual Reality Exhibitions - Creating VR experiences that allow users to interact with real-life props and costumes from movies can enhance engagement and provide a unique promotional platform.
2. Film-themed Immersive Experiences - Designing immersive experiences in malls and public spaces centered around upcoming movie releases can generate excitement and attract fans.
3. Integration of Physical and Virtual Elements - Combining physical exhibits with virtual reality rides can create a more immersive and interactive experience, bridging the gap between the real and virtual worlds.
Industry Implications
1. Entertainment - The entertainment industry can leverage virtual reality and immersive experiences to enhance engagement with fans and promote movies in unique ways.
2. Retail - Retailers can collaborate with studios and create movie-themed VR exhibitions in malls to attract customers, drive foot traffic, and boost product sales.
3. Theme Parks - Theme parks can incorporate VR rides and physical exhibits to offer visitors immersive experiences based on popular movies, creating new attractions and boosting attendance.
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