'Perfect Constellation' is a Patron Installation in a Selfridges Window
Christopher Magsambol — December 10, 2015 — Art & Design
Patron recently partnered with Selfridges to illuminate a Christmas-themed display called 'Perfect Constellation' in one of the retailer's iconic storefront windows. The display is a constellation of stars made to trace out Patron's signature bottle shape. The installation was made from 1000 programmed and custom-produced lightbulbs that were positioned on a hanging structure. The impressive display sparkles day and night, and continually twinkles to give the impression of a star formation.
Inside the store, Patron will be setting up a sampling station where customers can take a quick break from Christmas shopping by tasting some of Patron's latest offerings. Selfridges is known for its innovative and imaginative Christmas displays. With Patron's Perfect Constellation, Selfridges creates a luxe window display with a like-minded brand that shares its vision.
Inside the store, Patron will be setting up a sampling station where customers can take a quick break from Christmas shopping by tasting some of Patron's latest offerings. Selfridges is known for its innovative and imaginative Christmas displays. With Patron's Perfect Constellation, Selfridges creates a luxe window display with a like-minded brand that shares its vision.
Trend Themes
1. Luxury Window Displays - Creating immersive and innovative window displays using technology and unique designs.
2. Interactive Sampling Stations - Offering customers an engaging and interactive experience through sampling stations in retail stores.
3. Custom Lighting Installations - Using custom-produced lightbulbs and programmed lighting to create visually stunning and attention-grabbing installations.
Industry Implications
1. Retail - Finding ways to enhance the in-store experience and attract customers through unique displays and interactive features.
2. Luxury Brands - Collaborating with retailers to create high-end and visually appealing installations that align with brand identity and values.
3. Technology - Developing custom lighting solutions and programming to create visually stunning installations and immersive experiences.
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