COY's Brand Identity Targets On-the-Go Food Fans
Jana Pijak — October 12, 2015 — Lifestyle
References: printmag & behance.net
Alex Celaire designed the brand identity for COY, a mobile sushi cart targeting urban millennials with an appreciation for convenient meals that are prepared with quality in mind. While takeout sushi isn't a new concept in big city restaurants, this sushi cart offers handcrafted sushi and sashimi dishes for those on the go and doesn't limit itself to a permanent location or particular neighbourhood.
COY operates out of a food truck that boasts contemporary branding -- the sushi cart's minimalist menu and graphic identity embodies the freshness of its food offerings. The mobile eatery does not only offer quality sushi dishes on the go but also packages meals in elegant and eco-friendly containers.
Moreover, COY is accompanied by a mobile app that not only shares the food truck's location with urban residents but also educates them about sushi's historical origins as well as the mobile restaurant's signature menu offerings.
COY operates out of a food truck that boasts contemporary branding -- the sushi cart's minimalist menu and graphic identity embodies the freshness of its food offerings. The mobile eatery does not only offer quality sushi dishes on the go but also packages meals in elegant and eco-friendly containers.
Moreover, COY is accompanied by a mobile app that not only shares the food truck's location with urban residents but also educates them about sushi's historical origins as well as the mobile restaurant's signature menu offerings.
Trend Themes
1. Mobile Food Trucks - The rise of mobile food trucks presents an opportunity for innovative culinary concepts like COY's convenient sushi cart.
2. On-the-go Dining - As urban millennials seek convenient and quality meals, on-the-go dining options like COY's mobile sushi cart cater to their needs.
3. Minimalist Branding - Brands can embrace minimalist branding to convey freshness and quality, similar to COY's minimalist sushi cart identity.
Industry Implications
1. Food & Beverage - The food and beverage industry can explore innovative concepts and experiences with mobile food trucks, such as COY's sushi cart.
2. Restaurant & Hospitality - Restaurants and hospitality businesses have the opportunity to capitalize on the demand for on-the-go dining experiences, like COY's mobile sushi cart.
3. Packaging & Sustainability - The packaging and sustainability industry can collaborate with innovative food businesses like COY to create elegant and eco-friendly food containers.
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