Fear of weight gain presents a new approach to carbs
Implications - Carbohydrates have received a bad reputation in the midst of the health-conscious wave. This has prompted a shift toward bread and pasta replacements. Identifying a more calorie-friendly approach to mealtime staples, this pattern speaks to an accelerated need for health even in the face of familiar food forms.
Trend Themes
1. Alternative Buns - Businesses can explore alternative ingredients and formats for traditional bread buns to cater to the health-conscious market.
2. Unconventional Pairings - Food businesses can experiment with unique and unexpected food combinations to create viral menu items.
3. Vegan/vegetarian Offerings - Offering vegan or vegetarian options that cater to different dietary restrictions and preferences presents lucrative opportunities for businesses.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore new ingredients and innovative pairings to create viral food items.
2. Health and Wellness - The health and wellness industry can promote alternative ingredients and healthier versions of classic dishes with less focus on conventional bread or pasta staples.
3. Fast Food/qsr - Fast food restaurants and quick-service restaurants can cater to changing consumer tastes and preferences by introducing vegan or vegetarian options, alternative buns, and unique combinations.
