A shift in priorities has consumers tracking down guilty pleasures
Implications - As tech devices become more integrated into the consumer lifestyle, traditional tracking devices and apps are taking on a new form. Offering an alternative to GPS devices or health monitors, these innovations help consumers locate more gratifying services, like fast food restaurants, representing a rise in tech devices that encourage rather than deter indulgent behavior.
Trend Themes
1. Indulgence Tracking Apps - Shift from traditional tracking apps to more indulgent tracking apps that encourage gratifying services.
2. Mobile Loyalty Apps - Increase in mobile loyalty apps that offer points for frequent visits and purchases.
3. Ice Cream Social Apps - Beacon technology used to locate nearby ice cream places to revive ice cream socials.
Industry Implications
1. Food Delivery - Opportunity for food delivery companies to partner with indulgence tracking apps to offer on-demand delivery for fast food and other gratifying services.
2. Retail Loyalty Programs - Retailers can adapt to mobile loyalty apps by offering point systems that encourage frequent purchases and visits, with prizes like discounts and freebies.
3. Location-based Services - Technology focused on real-time location-based services can tap into the growing demand for indulgence tracking and ice cream social apps.
