Cocktails are given a solid, food-based form to satisfy demand for diversity
Implications - As consumers crave a more diversified, indulgent experience with libations, alcohol is given a solid food form to satisfy a need for enhancement. Being a combination of store-bought and homemade, the products satisfy consumers that are looking for a multi-sensory experience in their consumption.
Trend Themes
1. Edible Cocktails - There is a growing demand for diversification in alcohol consumption which has inspired the creation of solid food forms of liquor that enhance multi-sensory experiences.
2. Gelatin Shots - The trend of incorporating liquor into drinks has led to the innovation of liquor-filled gelatin shots that offer a fun and colorful way to become intoxicated.
3. Alcoholic Desserts - Liquor-infused desserts have disrupted the culinary industry, combining our love for sweets and the fun of drinking in one product.
Industry Implications
1. Food and Beverage Industry - Industry professionals can explore opportunities to innovate in the food and beverage sector by creating products that offer innovative and inspiring drinking experiences.
2. Catering and Event Planning Industry - Professionals in the catering and event planning industry can embrace this trend by creating decorative and fun displays of liquor-infused treats to satisfy guests' cravings for novelty experiences.
3. Packaging Industry - Innovative packaging solutions are needed to create products that are both functional and eye-catching, taking into account that many of these products are consumed at social events or on-the-go.
