The Extra Long Philly Cheeseburger Features Two Beef Patties
Katherine Pendrill — March 30, 2016 — Lifestyle
References: bk & brandeating
Burger Kind recently added the Extra Long Philly Cheeseburger to its growing menu of extra-long burgers. Specially designed for consumers who aren't satisfied with a simple hamburger, this elongated sandwich provides a double helping of each ingredient.
Like the chain's other extra-long creations, the new Extra Long Philly Cheeseburger is served on an elongated hoagie bun that has been toasted and topped with savory ingredients. This particular creation features a Philadelphia cheesesteak-inspired twist with creamy cheese sauce, fried onions and American cheese served on top of two frame-grilled beef patties. Despite the generous portions, the dish can be ordered as part of the chains 2 for $5 mix promotion. This means that consumers can order other dishes such as the Extra Long Fish Sandwich and the Original Chicken Sandwich to accompany their massive cheeseburger.
Like the chain's other extra-long creations, the new Extra Long Philly Cheeseburger is served on an elongated hoagie bun that has been toasted and topped with savory ingredients. This particular creation features a Philadelphia cheesesteak-inspired twist with creamy cheese sauce, fried onions and American cheese served on top of two frame-grilled beef patties. Despite the generous portions, the dish can be ordered as part of the chains 2 for $5 mix promotion. This means that consumers can order other dishes such as the Extra Long Fish Sandwich and the Original Chicken Sandwich to accompany their massive cheeseburger.
Trend Themes
1. Extra-long Burgers - There is a trend towards creating extra-long burgers that have more generous portions of meat and other ingredients.
2. Cheeseburger Variations - Variations of cheeseburgers featuring unique toppings are becoming popular in the fast food industry.
3. Value Meal Promotions - Fast food chains are offering value meal promotions to entice customers to order more food at once.
Industry Implications
1. Fast Food - The fast food industry is constantly evolving and experimenting with new menu items and promotions.
2. Casual Dining - Casual dining restaurants could incorporate larger, more unique burgers into their menus to compete with fast food chains.
3. Food Delivery - As more customers order food delivery, fast food chains and casual dining restaurants may want to consider offering extra-long burgers that can withstand travel without getting soggy or messy.
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