The consumer mindset comes to expect the unexpected, which prompts imitation
Implications - For the modern consumer, it's not simply about eating something obscure or interesting but bragging about it afterward, which has prompted the rise of imitation cuisine that looks like something but tastes like another. As we see the acceptance of prepackaged food become commonplace, the consumer expects unusual flavor variations.
Trend Themes
1. Imitation Cuisine - Consumers now want to eat something unexpected and unusual flavor variations in prepackaged foods have become commonplace.
2. Deceptive Food - The rise of deceptive food has been used as pranks and for fun, and has become a trend.
3. Chocuterie - Chocuterie offers chocolate products made with authentic butchers' craftsmanship that mimic meat.
Industry Implications
1. Food and Beverage - Businesses can create new, innovative products that play with the consumers' senses and stimulate their tastebuds.
2. Marketing and Advertising - Companies can use the trend of deceptive food to create successful marketing campaigns and engage their audience.
3. Artisanal Chocolate Making - Manufacturers can expand their product line and create unique chocolate products based on current trends, such as Chocuterie's chocolate sausages.
