Consumers turn to apps and online sites for platonic relationships
Implications - Fostering relationships in a more social environment, consumers are turning to apps and online sites to find more than romantic courtships. Allowing individuals to connect and test bonds through mobile devices, these innovations speak to a desire for a more digitally dependent way of creating friendships.
Trend Themes
1. Digitized Companionship - Consumers are turning to mobile apps and online sites to find platonic relationships, prompting businesses to innovate new friendship-building communication technologies
2. In-flight Networking Apps - Travelers are increasingly interested in apps that allow them to network with other passengers in their flights, which creates an opportunity for airlines and travel companies to develop more in-flight social networking apps
3. Effacing Social Apps - The popularity of social apps that delete content after a certain timeframe and encourage living in the moment creates an opportunity for developers to create novel apps that combine social networking with exciting user experiences.
Industry Implications
1. Mobile App Development - As consumers increasingly use mobile apps to build relationships and connect with others, businesses can innovate more mobile apps that can help people to test bonds and strengthen relationships
2. Travel and Tourism - The growing interest in in-flight networking apps and other travel-tech innovations presents an opportunity for travel and tourism businesses to customize their services and offer more digital solutions that enhance the travel experience
3. Social Media - The popularity of social apps that delete content after a certain timeframe creates an opportunity for developers to create novel social media apps that offer unique user experiences, promote privacy, and facilitate connecting with people in creative ways
4 Featured, 34 Examples:
68,497 Total Clicks
Date Range:
Jul 13 — Aug 14
Trending:
Mild
Consumer Insight Topics:
