The Pantbanken Sverige Pawnbroker Campaign Shows Cash is Close
Meghan Young — February 5, 2012 — Marketing
References: r-b-k.se & ibelieveinadv
The Pantbanken Sverige Pawnbroker campaign features old, antique possessions in the form of bank machines.
The Pantbanken Sverige Pawnbroker campaign, which was conceived by Stockholm-based ad agency RBK, converts timeless antiques and a guitar case into unusual bank machines. Paired with the tag line "Cash is close," this campaign shows that there is money surrounding people at any given time, they just have to look around with a new perspective. Issues with money are not fun for anyone, so when you do feel strapped for cash, just open your eyes to the range of possibilities that surround you in your everyday life.
The Pantbanken Sverige Pawnbroker campaign was art directed by Johan Pihl and Yasin Lekorchi.
The Pantbanken Sverige Pawnbroker campaign, which was conceived by Stockholm-based ad agency RBK, converts timeless antiques and a guitar case into unusual bank machines. Paired with the tag line "Cash is close," this campaign shows that there is money surrounding people at any given time, they just have to look around with a new perspective. Issues with money are not fun for anyone, so when you do feel strapped for cash, just open your eyes to the range of possibilities that surround you in your everyday life.
The Pantbanken Sverige Pawnbroker campaign was art directed by Johan Pihl and Yasin Lekorchi.
Trend Themes
1. Antique Advertising - The use of antiques as advertising displays represents an opportunity for businesses to create unique and memorable marketing campaigns.
2. Everyday Inspiration - The messaging in the 'Cash is close' campaign highlights a trend of finding inspiration and opportunities in the everyday world around us.
3. Alternative Financial Services - The use of 'pawnbroker' as part of the campaign presents an opportunity for alternative financial service providers to change their image and reach new customers.
Industry Implications
1. Advertising - The Pantbanken Sverige Pawnbroker campaign shows how creativity and unusual ideas can help businesses stand out in the advertising industry.
2. Antiques - There is a growing trend of using antiques to create unique products and marketing campaigns, creating opportunities for the antique industry.
3. Financial Services - Alternative financial services can learn from the creative marketing tactics used in the Pantbanken Sverige Pawnbroker campaign to reach new customers and change their image.
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