These Guinness Glass Designs Put a Fresh Spin on a Classic Form
Laura McQuarrie — December 16, 2016 — Marketing
References: instagram & packagingoftheworld
Beer aficionados have become fairly familiar with the iconic Guinness glass, and Guinness Malaysia is now having some fun with the shape of the classic vessel.
Since the original Guinness tulip glass was designed with the perfect proportions to result in a pour for the perfect pint, the iconic outer part of the glass remains unchanged. For the development of three new glasses to show off the Guinness Signature Cocktails, Ogilvy Malaysia created a limited-edition Guinness glass set that features shapely interior elements that remind of different kinds of glassware.
To complement the launch of the Guinness Signature Cocktails, Guinness Malaysia created an interactive experience on Instagram to help people discover their perfect Guinness cocktail.
Since the original Guinness tulip glass was designed with the perfect proportions to result in a pour for the perfect pint, the iconic outer part of the glass remains unchanged. For the development of three new glasses to show off the Guinness Signature Cocktails, Ogilvy Malaysia created a limited-edition Guinness glass set that features shapely interior elements that remind of different kinds of glassware.
To complement the launch of the Guinness Signature Cocktails, Guinness Malaysia created an interactive experience on Instagram to help people discover their perfect Guinness cocktail.
Trend Themes
1. Cocktail-inspired Beer Glasses - Opportunity for breweries and glassware manufacturers to develop unique glass designs that combine the aesthetics of cocktail and beer glasses.
2. Customizable Interactive Experiences - Opportunity for brands to create interactive digital experiences that engage consumers and aid in product discovery.
3. Limited-edition Collaborations - Opportunity for brands to collaborate and create special edition products that attract consumer attention and drive sales.
Industry Implications
1. Breweries - Opportunity for breweries to experiment with glassware designs to enhance the visual appeal of their products.
2. Glassware Manufacturers - Opportunity for glassware manufacturers to partner with breweries and create innovative glass designs that cater to the evolving consumer preferences.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to develop interactive digital experiences that promote product discovery and engagement.
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