The Grove’s Ray Ban Popup Resembles a Revamped Shipping Container
Jana Pijak — May 30, 2017 — Business
This Ray Ban popup shop is both compact and chic, spotlighting the luxury eyewear brand's latest collection. Located in the heart of The Grove -- one of LA's most popular outdoor shopping districts -- the temporary boutique is built to resemble an industrial shipping container and spans 200 square feet in size.
While this Ray Ban popup boasts a metal-clad exterior that is showcased in a black shade, its interior features a bold red color scheme, reflective of its signature branding. Despite its portable size, this temporary retail space showcases Ray Ban's covetable eyewear accessories on stacked display shelves that are wall hung, and even leaves room for a sculptural cash register and additional, free-standing units that are used for project merchandising and storage.
While this Ray Ban popup boasts a metal-clad exterior that is showcased in a black shade, its interior features a bold red color scheme, reflective of its signature branding. Despite its portable size, this temporary retail space showcases Ray Ban's covetable eyewear accessories on stacked display shelves that are wall hung, and even leaves room for a sculptural cash register and additional, free-standing units that are used for project merchandising and storage.
Trend Themes
1. Popup Retail Spaces - Using portable and compact structures like shipping containers to create unique and temporary retail experiences.
2. Branded Temporary Boutiques - Creating mini boutiques with distinct branding and design elements to showcase products in a limited time frame.
3. Compact Display Solutions - Incorporating clever and space-efficient display arrangements to showcase products in small retail spaces.
Industry Implications
1. Eyewear - Opportunities for eyewear brands to create innovative and eye-catching temporary retail spaces to engage with customers and showcase collections.
2. Retail Design - Demand for creative retail design solutions that can transform portable structures into appealing and functional temporary boutiques.
3. Event Marketing - Event organizers can leverage portable popup shops as engaging marketing tools to create unique brand experiences at outdoor shopping districts and events.
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