The ZIRP INSECTS Branding Embraces Ingredients as Mascots
Michael Hemsworth — March 15, 2018 — Eco
References: kopfloch.at & packagingoftheworld
Insects are a sustainable and nutritious food source that is slowly but surely becoming more accepted by consumers, so the ZIRP INSECTS branding has been designed to make them even more appealing.
Designed by Gerlinde Gruber, the packaging transforms the insects into mascots in a cartoon form that was illustrated by Simon Hagleitner to make them appear friendlier and more appealing. This is paired with a see-through window in the middle that actually offers a view to the insects within to help convey the freshness and make them less creepy for consumers.
The ZIRP INSECTS branding acknowledges how brands are working tirelessly to help position insects as a viable food source that could help to drastically cut our emissions when it comes to farming and production.
Image Credit: Dominik Geider and Gerlinde Gruber
Designed by Gerlinde Gruber, the packaging transforms the insects into mascots in a cartoon form that was illustrated by Simon Hagleitner to make them appear friendlier and more appealing. This is paired with a see-through window in the middle that actually offers a view to the insects within to help convey the freshness and make them less creepy for consumers.
The ZIRP INSECTS branding acknowledges how brands are working tirelessly to help position insects as a viable food source that could help to drastically cut our emissions when it comes to farming and production.
Image Credit: Dominik Geider and Gerlinde Gruber
Trend Themes
1. Insect Snack Packaging - Incorporating creativity to the packaging design of insect snacks to make them more appealing and less creepy to consumers.
2. Sustainable Food Source - Using insects as a sustainable and nutritious food source that could potentially cut emissions in farming and production.
3. Mascot Branding - Using illustrated insects as mascots in brand packaging to create a friendlier image and appeal to consumers.
Industry Implications
1. Food and Beverage - Opportunities to create alternative and sustainable food sources that are appealing and nutritious to consumers.
2. Packaging - Opportunities to incorporate creative and appealing designs to packaging of alternative food sources.
3. Illustration and Design - Opportunities to create illustrations and design that can transform the image of alternative food sources to be more appealing and less intimidating to consumers.
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