WuDu Liquor's Packaging Was Designed to Be Cleverly Repurposed After Use
Laura McQuarrie — March 15, 2018 — Eco
References: lingyuncy & thedieline
There is a great deal of effort that goes into the creation of most liquor bottles, but extra care and attention went into the design of WuDu Liquor by Chinese agency ShenZhen Lingyun Creative. Thinking beyond the life of the product, the agency approached packaging from a sustainability standpoint to offer a design that may be repurposed when empty.
The elegant porcelain packaging boasts a delicate, aesthetically pleasing design that has the potential to be enjoyed with each drinking ritual. Beyond this, the Chinese white spirit is packaged with a porcelain coaster, as well as a dried bunch of flowers and a user manual that suggests alternatives to throwing away the emptied vessel after its initial purpose has been served.
The secondary packaging for the product is not sealed, so that the box may be kept in tact. By preserving the packaging, the agency notes that a consumer who purchases the same product "will be granted a discount as long as they return the full package to the seller. The amount of the discount equals the cost of packaging."
The elegant porcelain packaging boasts a delicate, aesthetically pleasing design that has the potential to be enjoyed with each drinking ritual. Beyond this, the Chinese white spirit is packaged with a porcelain coaster, as well as a dried bunch of flowers and a user manual that suggests alternatives to throwing away the emptied vessel after its initial purpose has been served.
The secondary packaging for the product is not sealed, so that the box may be kept in tact. By preserving the packaging, the agency notes that a consumer who purchases the same product "will be granted a discount as long as they return the full package to the seller. The amount of the discount equals the cost of packaging."
Trend Themes
1. Sustainable Packaging - The design of WuDu Liquor's vase-like bottles repurposes packaging, highlighting the trend towards sustainable packaging solutions.
2. Enhanced User Experience - WuDu Liquor's packaging includes extras like a porcelain coaster, dried flowers, and a user manual, reflecting the trend towards enhancing the user experience through thoughtful design.
3. Circular Economy - The option to return the full package for a discount promotes a circular economy approach, showcasing the trend towards closing the product lifecycle loop and reducing waste.
Industry Implications
1. Beverage Packaging - The unique design of WuDu Liquor's bottles presents disruptive innovation opportunities in the beverage packaging industry, particularly for sustainable and multi-functional packaging solutions.
2. Home Decor - The elegant porcelain packaging of WuDu Liquor bottles opens up potential disruptive innovation opportunities in the home decor industry, combining functionality and aesthetics.
3. Eco-friendly Promotions - The incentive of a discount for returning the packaging creates opportunities for disruptive innovation in eco-friendly promotions within various industries, encouraging sustainable consumer behavior.
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