This Vegan, Glow-in-the-Dark Dog Set is Made from Apple Leather
Christine Rochlitz — December 18, 2017 — Eco
References: luckynelly & luckynelly
This vegan dog collar and leash are made from apples that glow in the dark. The apple leather was covered with a water-based, ecological glow-in-the-dark paint so customers' dogs will be much better to see in the evenings and will be more protected in darkness. The dog set is PETA-approved vegan.
At the production process of apple juice, there is leftover the waste of the apples, called “trester,” which is used for animals feeding or composting. Dried and powdered, it is sprayed on a cotton backing with an eco-friendly glue and then embossed for a nice look and texture. The FRUMAT, the apple leather, feels and looks like leather. It is also very lightweight, as well as water- and dust-repellent.
“I found this awesome material in January this year at the London Future Fashion Fabrics Fair–The Sustainable Angle–and wanted to create something very special, ecological and sustainable of it and so I made the first dog set for my Bearded Collie dog NELLY. The design is very clean and simple and in the white color it is perfect for doggy boys or doggy girls. Apple leather is 100% vegan and 100% biodegradable and one of the best materials at this time," notes Christine Rochlitz, founder and designer of the vegan luxury fashion brand LUCKYNELLY, which is based in Berlin.
The name of LUCKYNELLY was given to Christine's beloved dog Nelly and Lucky, her lionhead rabbit. The sister brand is called LUCKYNELLY PETS.
At the production process of apple juice, there is leftover the waste of the apples, called “trester,” which is used for animals feeding or composting. Dried and powdered, it is sprayed on a cotton backing with an eco-friendly glue and then embossed for a nice look and texture. The FRUMAT, the apple leather, feels and looks like leather. It is also very lightweight, as well as water- and dust-repellent.
“I found this awesome material in January this year at the London Future Fashion Fabrics Fair–The Sustainable Angle–and wanted to create something very special, ecological and sustainable of it and so I made the first dog set for my Bearded Collie dog NELLY. The design is very clean and simple and in the white color it is perfect for doggy boys or doggy girls. Apple leather is 100% vegan and 100% biodegradable and one of the best materials at this time," notes Christine Rochlitz, founder and designer of the vegan luxury fashion brand LUCKYNELLY, which is based in Berlin.
The name of LUCKYNELLY was given to Christine's beloved dog Nelly and Lucky, her lionhead rabbit. The sister brand is called LUCKYNELLY PETS.
Trend Themes
1. Vegan Dog Accessories - The use of apple leather presents an opportunity for vegan dog accessory brands to provide cruelty-free and eco-friendly options.
2. Glow-in-the-dark Pet Products - The application of glow-in-the-dark paint on apple leather opens up possibilities for creating pet products that enhance visibility and safety in low-light conditions.
3. Sustainable Fashion Materials - The development of apple leather showcases the potential for sustainable fashion brands to explore alternative materials that are biodegradable and environmentally friendly.
Industry Implications
1. Pet Accessories - The use of apple leather in dog collars and leashes presents disruptive innovation opportunities for pet accessory brands looking to appeal to eco-conscious pet owners.
2. Fashion - The use of apple leather in luxury fashion demonstrates the potential for the fashion industry to adopt sustainable and cruelty-free materials, attracting consumers who prioritize ethical fashion choices.
3. Food Processing - The utilization of apple waste for creating eco-friendly materials highlights potential innovation opportunities in the food processing industry to repurpose by-products and minimize waste.
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