iYura’s Indian Skincare Packaging References Patterned Textiles
Laura McQuarrie — June 1, 2018 — Fashion
References: iyura & thedieline
iYura is an Indian skincare line that shares Ayurvedic beauty solutions for consumers in the United States and Europe.
To set itself apart as a skincare brand with an unconventional approach, iYura worked with Spain-based Fagerström Studio on the development of unique packaging. Iyura's bottles and dropper bottles are elegantly packaged in tubes that are decorated to reference the artisanal Indian patterns of ikkat. The textile-like packaging boasts a woven look, as well as one that seems to convey the softness and comforting properties of a fabric.
iYura makes products like the revitalizing, nourishing Kesaradi Oil with saffron, rose and turmeric. Tradition and authenticity are of the utmost importance to the brand, which notes: "iYura’s Classical Collection consists of pure Ayurvedic formulations taken directly from authentic Ayurvedic texts."
To set itself apart as a skincare brand with an unconventional approach, iYura worked with Spain-based Fagerström Studio on the development of unique packaging. Iyura's bottles and dropper bottles are elegantly packaged in tubes that are decorated to reference the artisanal Indian patterns of ikkat. The textile-like packaging boasts a woven look, as well as one that seems to convey the softness and comforting properties of a fabric.
iYura makes products like the revitalizing, nourishing Kesaradi Oil with saffron, rose and turmeric. Tradition and authenticity are of the utmost importance to the brand, which notes: "iYura’s Classical Collection consists of pure Ayurvedic formulations taken directly from authentic Ayurvedic texts."
Trend Themes
1. Artisanal Skincare Packaging - The trend of creating unique and visually appealing packaging that references cultural and artisanal patterns provides an opportunity for disruptive innovation in the skincare industry.
2. Authentic Ayurvedic Formulations - The trend of creating products that are based on authentic Ayurvedic texts provides an opportunity for disruptive innovation in the natural and herbal skincare industry.
3. Textile-inspired Skincare Packaging - The trend of designing skincare product packaging that resembles textiles provides an opportunity for disruptive innovation in the packaging industry.
Industry Implications
1. Skincare - The skincare industry has an opportunity to incorporate cultural patterns and traditions into their products and packaging, appealing to a wider audience interested in unique and authentic beauty solutions.
2. Herbal and Natural Skincare - The herbal and natural skincare industry has an opportunity to differentiate itself by creating products based on authentic Ayurvedic texts and formulations.
3. Packaging - The packaging industry has the opportunity to create innovative, textile-inspired designs that are both visually appealing and functional for the skincare industry.
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