The Bonrè Gluten-Free Food Brand Packaging is Royally Inspired
Michael Hemsworth — June 1, 2018 — Lifestyle
References: solidstudio.it & packagingoftheworld
The Bonrè gluten-free food brand packaging has been created to help create a playful experience for consumers when shopping for otherwise simple foods. The branding has been created by Solid Studio and features a noble king on each product with a beard that is visualized with the various pastas within the packaging that are visible through a see-through cutout. This makes it instantly recognizable and uses the product as a way to brand the exterior and encourage consumers to interact with it when spotted on a store shelf.
The Bonrè gluten-free food brand packaging focuses on simple aesthetics and details to help it be differentiated from traditional products in a way that conveys a sense of playful prestige.
The Bonrè gluten-free food brand packaging focuses on simple aesthetics and details to help it be differentiated from traditional products in a way that conveys a sense of playful prestige.
Trend Themes
1. Playful Packaging - Disruptive Innovation Opportunity: Incorporate playful and interactive elements into product packaging to create a unique and engaging consumer experience.
2. Visual Branding - Disruptive Innovation Opportunity: Utilize visually appealing and distinctive branding elements to stand out on store shelves and capture consumer attention.
3. Gluten-free Market - Disruptive Innovation Opportunity: Capitalize on the growing demand for gluten-free products by offering innovative and eye-catching packaging designs that appeal to health-conscious consumers.
Industry Implications
1. Food Packaging - Disruptive Innovation Opportunity: Develop innovative packaging designs that incorporate interactive features to draw consumer attention and elevate the overall brand experience.
2. Food Branding - Disruptive Innovation Opportunity: Create visually striking and memorable branding elements for food products that leverage unique design concepts and storytelling to resonate with consumers.
3. Gluten-free Food - Disruptive Innovation Opportunity: Explore novel approaches to gluten-free food packaging that not only communicate health benefits but also create a sense of excitement and delight among consumers.
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