Sonos' Concept Store in London is a Comfortable Listening Space
Laura McQuarrie — November 17, 2017 — Business
Sonos recently launched a concept store in London that takes the form of a comfortable listening space designed to mimic the home environment.
The brand's first-ever European concept store inside London’s Seven Dials makes serves as a space for visitors to stream their own music and take in the quality of the products from within cozy listening rooms. The multipurpose concept space will also serve as an event space for the brand to host a series of talks and screenings. Over time, different artists will be invited to put their unique stamp on the in-store listening rooms.
In order to suggest the ease with which a brand's products can be integrated into one's home space, a number of retailers are now creating shoppable spaces that are styled like comfortable living environments.
The brand's first-ever European concept store inside London’s Seven Dials makes serves as a space for visitors to stream their own music and take in the quality of the products from within cozy listening rooms. The multipurpose concept space will also serve as an event space for the brand to host a series of talks and screenings. Over time, different artists will be invited to put their unique stamp on the in-store listening rooms.
In order to suggest the ease with which a brand's products can be integrated into one's home space, a number of retailers are now creating shoppable spaces that are styled like comfortable living environments.
Trend Themes
1. Living Room-styled Stores - Creating shoppable spaces that are styled like comfortable living environments.
2. In-store Experience Enhancement - Designing concept stores that allow customers to fully experience and test products in a home-like setting.
3. Collaborative Artist Experiences - Inviting different artists to personalize in-store listening rooms, creating unique and immersive experiences for customers.
Industry Implications
1. Audio Technology - Opportunity for audio technology companies to design concept stores that showcase the quality and integration of their products in a home environment.
2. Home Furnishings - Opportunity for home furnishing retailers to create living room-styled stores that allow customers to visualize and shop for furniture and decor in a realistic setting.
3. Event Spaces - Opportunity for event space providers to offer venues that can be transformed into comfortable living environments for brands to host talks, screenings, and immersive experiences.
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