Afrobiz Helps Consumers Find Local Black-Owned Businesses
Grace Mahas — June 10, 2020 — Social Good
Afrobiz is a Canadian directory of Black-owned businesses across the country. The platform is self-funded and currently lists more than 1500 Black-owned businesses, Black Entrepreneurs, and Black organizations across Canada. The businesses include restaurants, churches, hair salons, museums, art galleries banks, and doctors, among others. The brand was designed to enable consumers to support the black community, no matter where they are located.
Afrobiz also has a presence in the United States, Europe, and Africa, and is committed to supporting the black community, especially in light of recent events. The brand also highlights import historical events across its social media platform as well as showcasing scholarships and other opportunities offered to the black community.
Image Credit: Afrobiz
Afrobiz also has a presence in the United States, Europe, and Africa, and is committed to supporting the black community, especially in light of recent events. The brand also highlights import historical events across its social media platform as well as showcasing scholarships and other opportunities offered to the black community.
Image Credit: Afrobiz
Trend Themes
1. Black-owned Business Directories - The rise of online directories that specifically cater to Black-owned businesses presents an opportunity for disruptive innovation in the digital marketplace.
2. Community-support Initiatives - Brands that create initiatives to support underrepresented communities such as Black-owned businesses can establish themselves as socially responsible and gain customer loyalty.
3. Digital Activism - Digital platforms and social media can be utilized to initiate social change and raise awareness about underrepresented communities and their businesses.
Industry Implications
1. E-commerce - Online marketplaces and directories that prioritize Black-owned businesses can enhance diversity in the marketplace and disrupt the traditional business model.
2. Marketing and Advertising - Brands that strategically support underrepresented communities through targeted marketing and advertising can gain brand recognition and increase customer engagement.
3. Social Media - Social media platforms can be used as a tool to amplify the voices and visibility of Black-owned businesses and engage a wider audience.
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