The New Birthday Cake Hershey's Kisses Celebrate the Brand's Anniversary
Katherine Pendrill — September 1, 2016 — Lifestyle
References: chewboom
In honor of its 109th birthday, Hershey's has released new Birthday Cake Hershey's Kisses. The tantalizing chocolates not only put a delicious twist on a classic flavor, but they also come with fun new packaging that makes them perfect for any birthday celebration.
The Birthday Cake Hershey's Kisses are bite-sized chocolates crafted to mimic the taste of a real birthday cake. The candies consist of a white chocolate base mixed with colorful cookie bits and "real birthday cake flavor." The Kisses are then individually wrapped in polka-dotted foil and sold in a birthday-themed party bag.
To promote the new flavor, Hershey's has set up birthday cake kiosks at some stores where the Kisses will be sold. The kiosks allow customers to personalize their Birthday Cake Kisses with custom stickers in order to create the ultimate party bags.
The Birthday Cake Hershey's Kisses are bite-sized chocolates crafted to mimic the taste of a real birthday cake. The candies consist of a white chocolate base mixed with colorful cookie bits and "real birthday cake flavor." The Kisses are then individually wrapped in polka-dotted foil and sold in a birthday-themed party bag.
To promote the new flavor, Hershey's has set up birthday cake kiosks at some stores where the Kisses will be sold. The kiosks allow customers to personalize their Birthday Cake Kisses with custom stickers in order to create the ultimate party bags.
Trend Themes
1. Birthday-themed Chocolates - The trend of creating birthday-themed chocolates opens up opportunities for confectionery companies to innovate and capture the celebratory spirit.
2. Personalized Packaging - The trend of personalized packaging opens up opportunities for businesses to offer customized products that cater to individual preferences and occasions.
3. Flavor Fusion - The trend of flavor fusion, such as incorporating the taste of birthday cake into chocolates, presents opportunities for food and beverage companies to create unique and irresistible products.
Industry Implications
1. Confectionery - The confectionery industry can leverage the trend of birthday-themed chocolates by developing new flavors and innovative packaging designs that appeal to celebratory occasions.
2. Customization - The customization industry can capitalize on the trend of personalized packaging by providing companies with solutions and technologies to offer customizable products to their customers.
3. Food and Beverage - The food and beverage industry can explore the trend of flavor fusion by experimenting with new combinations and creating products that surprise and delight consumers.
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