Ben & Jerry's New Urban Bourbon Flavor is Coming Out Next Month
Alyson Wyers — January 29, 2017 — Lifestyle
With Urban Bourbon, Ben & Jerry's has released an alcoholic ice cream flavor that is the stuff dreams are made of. The ice cream company's latest flavor features caramel bourbon swirls, making it perfect for people who have a hard time choosing between dessert and a cocktail. The burnt caramel ice cream also has almonds and fudge flakes mixed in, providing a smooth texture with the right ratio of crunchiness.
The Ben & Jerry's Urban Bourbon press release states: "If you enjoy tipping back smooth smooth brown spirits, you can leave your rocks glass at the bar and grab a spoon." This flavor will also be joining two others -- Oat of This Swirled and Truffle Kerfuffle -- to be released in mid-February.
The frozen treat, while only boozy in flavor, is an example of adult-appealing treats.
The Ben & Jerry's Urban Bourbon press release states: "If you enjoy tipping back smooth smooth brown spirits, you can leave your rocks glass at the bar and grab a spoon." This flavor will also be joining two others -- Oat of This Swirled and Truffle Kerfuffle -- to be released in mid-February.
The frozen treat, while only boozy in flavor, is an example of adult-appealing treats.
Trend Themes
1. Alcoholic Dessert - The rise of alcoholic desserts and adult-appealing treats offers opportunities for innovation in the food industry by combining two traditionally separate categories.
2. Innovative Flavors - Introducing new and bold flavors, like caramel bourbon swirls, can differentiate a company's product offering in a crowded marketplace.
3. Specialty Ice Creams - The increasing popularity of specialty and premium ice creams provides an opportunity for companies to create unique and differentiated products.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of alcoholic desserts and adult-appealing treats by formulating and marketing new products.
2. Ice Cream - The ice cream industry can leverage the trend of innovative flavors and specialty products to create an abundance of unique and differentiated products.
3. Alcohol - The alcohol industry can partner with companies seeking to create alcoholic desserts and adult-appealing treats by creating liquor or spirit flavors specifically tailored for this new trend.
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