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At-Home Indulgence

DIY mixology culture allows consumers to indulge on a budget

Implications - This post-recession society is more frugal than its predecessor, yet still seeks to enjoy indulgences and over all, communicate status. This has prompted the launch of DIY mixology culture. The ability to mix fancy drinks at home for guests and the like not only allows consumers to save, but gives them a chance to communicate their skills and seem sophisticated in the eyes of their peers.
Trend Themes
1. DIY Mixology Culture - Post-recession consumers seeking indulgence and sophistication are turning to DIY mixology culture, which provides opportunities for businesses to offer affordable, sophisticated products that allow for at-home mixology.
2. Luxurious Home Bar Tools - The trend towards at-home mixology has created an opportunity for businesses to offer luxurious bar tools, such as sophisticated mixologist kits, bronze cocktail shakers, and rust cocktail kits that appeal to modern consumers who value both convenience and style.
3. Innovative Drink Mix Enhancers - The introduction of innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, provides opportunities for businesses to differentiate their products and cater to consumers looking for unique, convenient ways to create memorable drinks at home.
Industry Implications
1. Home Barware - From sophisticated kits to luxurious bar tools, the home barware industry is poised to capitalize on the growing trend of DIY mixology culture and the desire for at-home indulgence and sophistication.
2. Beverage Mix Enhancers - Innovative drink mix enhancers such as 'Rich' from Veuve Clicquot Champagne and MixStix, a connected cocktail stick, are disrupting the beverage industry and providing new opportunities for businesses to differentiate their products and appeal to modern consumers looking for unique, convenient ways to create memorable drinks at home.
3. Cinematic Mixology - The trend towards movie-inspired cocktail guides, such as 'Cocktails for the Movies,' is disrupting both the beverage and entertainment industries and providing opportunities for businesses to tap into consumers' desires for unique experiences that combine their love of movies and mixology.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 67 Examples:
506,127 Total Clicks
Date Range:
Oct 13 — Sep 15
Trending:
Average
Consumer Insight Topics:

Featured Examples

Cinematic Cocktail Guides
Cinematic Cocktail Guides
This Movie-Inspired Beverage Book Outlines Recipes Based on Films
Will Francis and Stacey Marsh are the creative authors who designed this boozy beverage book titled ‘Cocktails for the Movies.’ The beverage book is a guide that aids consumers in... MORE
Glitzy Disco Stir Sticks
Glitzy Disco Stir Sticks
These DIY Stir Sticks are Great for an Elegant Cocktail Party
Stir sticks are a fun way to jazz up drinks at a party. These DIY disco ball stir sticks are simple to make at home and will give any glass that touch of sparkle and glam to make the evening special.... MORE
Champagne Mixology Aids
Champagne Mixology Aids
'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
Veuve Clicquot Champagne launched its latest innovation for mixed cocktails called ‘Rich.’ This is the first product of a mixology-inspired beverage enhancer from Veuve Clicquot Champagne.... MORE
Connected Mixology Tools
Connected Mixology Tools
This Cocktail Stick Helps Users Make the Perfect Drink Each Time
The ‘MixStix’ is a connected cocktail stick that helps users make the perfect drink each time. While homemade cocktails are a delicious treat, it can be difficult to master the art... MORE
Rustic Cocktail Kits
Rustic Cocktail Kits
MakersKit's DIY Drink Set is a Perfect Father's Day Gift
This rustic cocktail kit is available on West Elm’s website and is a perfect gift for Father’s Day. Priced at a $36 rate, the DIY drink making set is a great idea for both budding and... MORE
Martini Spray Bottles
Martini Spray Bottles
The Martini Atomizer Spray Coats the Edges of Your Cocktail Glass
Most people coat the inside edges of their martini with a traditional rinse, but the ‘Atomizer’ martini spray allows individuals to simply spritz a coating onto their glass. The single... MORE
Sophisticated Mixologist Kits
Sophisticated Mixologist Kits
The Forged Bar Tool Set is Perfect for Holiday Entertaining
This Forged Bar Tool Set by West Elm is sure to make the delegated bartender of your group of friends very happy.  The set features stylish tools to mix, strain and serve a variety of cool,... MORE
Bronze Cocktail Shakers
Bronze Cocktail Shakers
The Copper Collection by Cocktail Kingdom is Inspired by Copper BrewStills
Cocktail Kingdom’s latest line of cocktail shakers bar utensils called the Copper Collection is made entirely out of luxurious bronze copper metal inspired by the traditional copper stills... MORE

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