The Veuve Clicquot Mail Truck Revives the Art of Handwriting
Laura McQuarrie — July 30, 2014 — Autos
References: luxurydaily & luxurylaunches
To revive the romance of handwritten letters, a Veuve Clicquot mail truck will be touring the United States, encouraging Americans to pen letters to their friends and family.
The stunt pays tribute to the brand's history and honors the distinct handwriting style Madame Clicquot used to communicate with suppliers and agents after her husband's passing. In addition to being able to pick up a pen and piece of paper, the truck blends the old with the new, letting participants take selfies, enjoy music, illusionists and caricaturists. The Veuve Clicquot mail truck will be making stops at various hotels and restaurants as well, and of course, the brand's iconic Yellow label and Rose champagnes will be served.
The stunt pays tribute to the brand's history and honors the distinct handwriting style Madame Clicquot used to communicate with suppliers and agents after her husband's passing. In addition to being able to pick up a pen and piece of paper, the truck blends the old with the new, letting participants take selfies, enjoy music, illusionists and caricaturists. The Veuve Clicquot mail truck will be making stops at various hotels and restaurants as well, and of course, the brand's iconic Yellow label and Rose champagnes will be served.
Trend Themes
1. Reviving Handwritten Letters - Opportunity for brands to promote the art of communication by organizing handwriting events or personalized notes.
2. Blending Old with New Experiences - Chances for brands to offer experiences that blend vintage and modern elements to create unique and memorable moments for consumers.
3. Multifunctional Marketing Vehicles - Marketers can seize the opportunity to leverage mobile or stationary vehicles to promote their brands while offering interactive experiences for their audience.
Industry Implications
1. Hospitality - Hotels and restaurants can create similar events to attract new customers and differentiate themselves from competitors.
2. Beverage - Beverage companies can also use vintage vehicles to promote their products and create a unique experience for their audience.
3. Advertising - Advertising agencies can provide customized experiential marketing solutions that blend physical and digital elements to create immersive experiences for their clients.
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