The PANCH Cocktail Key Makes It Easy to DIY Classic Cocktails at Home
Katherine Pendrill — May 14, 2015 — Lifestyle
References: panchdrinks & kickstarter
PANCH has unveiled its line of Cocktail Keys, which are fixed-ratio cocktail measures that make it easy to reproduce classic drinks at home. Developed by veteran bartender Calum Lawrie, the handy tool simplifies the production of any cocktail for the perfect taste each time.
The Cocktail Key is based on the five main building blocks that comprise the basis of any standard cocktail: sweet, sour, strong, weak and spice. The Cocktail Key simplifies these components with a tiered measuring cup design, which features a fixed ratio for each element. The user simply pours each component into the container according to the pre-determined order of sweet, sour, strong and weak -- with the option to add spice if desired. Once a user has mastered the simple steps of combining each component in the correct order, he or she can use the Cocktail Key to create customized signature cocktails.
PANCH is currently running a Kickstarter campaign to bring its cocktail measures to market in the near future.
The Cocktail Key is based on the five main building blocks that comprise the basis of any standard cocktail: sweet, sour, strong, weak and spice. The Cocktail Key simplifies these components with a tiered measuring cup design, which features a fixed ratio for each element. The user simply pours each component into the container according to the pre-determined order of sweet, sour, strong and weak -- with the option to add spice if desired. Once a user has mastered the simple steps of combining each component in the correct order, he or she can use the Cocktail Key to create customized signature cocktails.
PANCH is currently running a Kickstarter campaign to bring its cocktail measures to market in the near future.
Trend Themes
1. Simplified Cocktails - The Cocktail Key allows for simplified cocktail making with its pre-determined ratios of sweet, sour, strong, weak, and spice.
2. DIY Cocktail Making - The Cocktail Key provides a DIY approach to bar quality drinks with ease and simplicity.
3. Bartending Accessibility - The Cocktail Key allows for bartending accessibility by providing a practical method for anyone to make cocktails at home.
Industry Implications
1. Home Barware - Home barware companies can leverage the Cocktail Key as a tool for simplified and accessible cocktail making for consumers.
2. Beverage and Alcohol Retail - Beverage and alcohol retailers can offer the Cocktail Key as a tool to assist customers in creating bar-quality cocktails at home.
3. Bartending Education - Bartending schools and education programs can incorporate the Cocktail Key as an innovative teaching tool for cocktail making.
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