As the concept of luxury peaks, brands revert to the opposite
Implications - The ubiquity of luxury on a global scale is fueling a new-found apathy amid consumers that has them entertained with aspects of lowbrow culture. Comparable to aristocratic obsession with common folk, the movement appears to rebel against high fashion, but also speaks to the wealthy elite that crave originality and that are no longer drawn to images of opulent living.
Trend Themes
1. Luxury Fatigue - As luxury is becoming more common, consumers are looking for originality and entertainment in lowbrow culture.
2. Fast Food Couture - Designers are exploring the world of fast food as inspiration for high-fashion.
3. Grocery Store Runways - Fashion designers are incorporating grocery stores and supermarket settings for runway shows.
Industry Implications
1. Fashion Industry - Exploring themes of lowbrow culture and finding new inspirations for high-fashion.
2. Food Industry - Incorporating fast food and grocery store themes for entertainment and as sources of inspiration.
3. Marketing Industry - Creating unique and out-of-the-box experiences for consumers that increase engagement and attention.
6 Featured, 54 Examples:
966,009 Total Clicks
Date Range:
Jun 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:
