'How To Booze' Will Tell You What to Drink Under Certain Situations
Matt Ho — July 25, 2011 — Pop Culture
References: harpercollins & theawesomer
Usually alcohol is reserved for parties or for those down on their luck; but if the 'How To Booze' book teaches us anything, it’s that there’s a drink for every circumstance.
Remember when someone told you that it’s not a good time to drink? You can toss that idea out the window because this book promises that there’s a drink you can have for just about any situation. Suppose you’re on a first date or having a fight with your significant other, How To Booze will tell you what to have. There’s also over a hundred recipes, facts on technique and ingredients so that you mix up the proper cocktail for your palette. The full title of the book is 'How To Booze: Exquisite Cocktails and Unsound Advice,' which implies that you should take the advice -- and maybe your drink -- with a grain of salt.
Remember when someone told you that it’s not a good time to drink? You can toss that idea out the window because this book promises that there’s a drink you can have for just about any situation. Suppose you’re on a first date or having a fight with your significant other, How To Booze will tell you what to have. There’s also over a hundred recipes, facts on technique and ingredients so that you mix up the proper cocktail for your palette. The full title of the book is 'How To Booze: Exquisite Cocktails and Unsound Advice,' which implies that you should take the advice -- and maybe your drink -- with a grain of salt.
Trend Themes
1. Personalized Cocktail Guides - Opportunity to create individualized guidebooks for unique occasions and settings.
2. Algorithmic Drink Selection - Opportunity for data-driven decision making for beverage choices based on situational inputs.
3. Online Mixing Tutorials - Opportunity to develop online tutorials for mixing cocktails at home with proper techniques and ingredients.
Industry Implications
1. Hospitality - Opportunity to train staff on personalized drink recommendations for specific occasions and guests.
2. E-commerce - Opportunity to create an online market for alcohol, ingredients and personalized drink recipe books.
3. Social Media - Opportunity to build social media communities around personalized cocktail recommendations based on situational inputs.
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