'Rich' is a Veuve Clicquot Champagne Created Specifically for Mixed Drinks
References: thestar & thedrinksbusiness
Veuve Clicquot Champagne launched its latest innovation for mixed cocktails called 'Rich.' This is the first product of a mixology-inspired beverage enhancer from Veuve Clicquot Champagne. With the ever-growing cocktail industry, Rich is the ideal sweet and fizzy ingredient to elevate your next cocktail.
Rich is an elegant cocktail enhancer that caters to the lavish taste buds of consumers. It is a touch sweeter than the classic Veuve Clicquot's Brut non-vintage. The intentional sweetness elevates the flavors and aromas contained within the wine. It also pairs perfectly with fruit and veggie juices to make an amazing mimosa or carrot elixir.
The delicious cocktail enhancer is the perfect summer sipper and can add a delightful fizz to mixed beverages.
Rich is an elegant cocktail enhancer that caters to the lavish taste buds of consumers. It is a touch sweeter than the classic Veuve Clicquot's Brut non-vintage. The intentional sweetness elevates the flavors and aromas contained within the wine. It also pairs perfectly with fruit and veggie juices to make an amazing mimosa or carrot elixir.
The delicious cocktail enhancer is the perfect summer sipper and can add a delightful fizz to mixed beverages.
Trend Themes
1. Champagne Mixology Enhancers - The cocktail revolution is leading to new innovations in wine and champagne products made specifically for mixed drinks, creating opportunities for new product development and market differentiation.
2. Sweetened Champagne Alternatives - The introduction of sweeter champagne products, like Veuve Clicquot's Rich, provides an opportunity to tap into new consumer segments who prefer sweeter alcoholic beverages.
3. Fruit and Veggie Juice Cocktails - The trend towards healthier, natural ingredients in cocktails creates opportunities for wine and champagne companies to market their products as mixers with juice to attract health-conscious consumers.
Industry Implications
1. Alcoholic Beverages - As mixology becomes increasingly popular and sophisticated, new product development opportunities arise within the evolving wine, champagne and cocktail industries.
2. Hospitality Industry - Luxury hotels and high-end bars can showcase their innovative cocktail menu and offerings by incorporating Rich and other champagne mixology enhancers into their drinks repertoire.
3. Wellness and Health Industry - The rise of veggie and fruit-based cocktails opens up opportunities for wine and champagne companies to market themselves as healthy alternatives to traditional sugary mixers.
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