The notion of too much information on social networks is taken a step further
Implications - Despite already sharing intimate details about their personal lives on social media, users are pushing the boundaries for what's acceptable with online content to break down perceived societal barriers for appropriateness. Predominantly fuelled by younger generations, the content is a result of generations raised in the online world, comfortable with virtual socialization and a generation that feels comfort in the anonymity of the web.
Trend Themes
1. Amplified Intimacy - Society's acceptance of oversharing on social media leads to a push for more intimate content. This creates opportunities for developers to create platforms or tools with deeper engagement and personalization.
2. Social Media Legacy - Apps that allow users to continue their social media presence after their death are becoming more popular. This creates opportunities for businesses to explore ways to monetize on preserving a person's legacy on social media
3. Anonymous Socializing - Fueled by the need for privacy and a lack of trust, anonymous social media apps are gaining traction among users. This creates opportunities for businesses to explore what anonymity can offer to facilitate online engagement.
Industry Implications
1. Social Media - The ways in which users publicly engage with social media are changing, which creates opportunities for social media platforms to adapt and provide new features for user engagement.
2. Personal Grooming - Personal grooming industries seeking to bring awareness to issues like breast cancer can leverage technology to create wearables and apps that illustrate the severity of their messaging, through entertaining ways, to motivate people to take action.
3. Deconstructed Personal Space - Personal boundaries are crumbling due to the rise of privacy-focused tools that turn socializing experiences into games. This creates opportunities for businesses to explore new models of engagement that deconstruct the traditional definition of personal space and provide new customer experiences.
4 Featured, 33 Examples:
330,375 Total Clicks
Date Range:
Feb 13 — Apr 14
Trending:
Warm
Consumer Insight Topics:
