50 Veuve Clicquot Champagne Bottles Now Rest in an Underwater Cellar
Laura McQuarrie — June 27, 2014 — Marketing
In celebration of finding champagne that was over 230 years old was in the Baltic Sea back in 2010, new bottles of Veuve Clicquot champagne were recently sent down to take their own deep sea dive.
The hundred year old bottles that were found four years ago could very well have been part of a shipment from King Louis XVI in France to the Russian Imperial Court—amazingly, when opened, the champagne was perfectly preserved. Now, Veuve Clicquot has created its own champagne time capsule of sorts, sending 50 bottles down in a custom cage. The champagnes will stay in their underwater cellar for the next 50 years, which has been named the Aland Vault after the original shipwreck.
The hundred year old bottles that were found four years ago could very well have been part of a shipment from King Louis XVI in France to the Russian Imperial Court—amazingly, when opened, the champagne was perfectly preserved. Now, Veuve Clicquot has created its own champagne time capsule of sorts, sending 50 bottles down in a custom cage. The champagnes will stay in their underwater cellar for the next 50 years, which has been named the Aland Vault after the original shipwreck.
Trend Themes
1. Underwater Alcohol Storage - As seen with Veuve Clicquot's deep sea champagne cellar, there is potential for storing alcohol underwater to preserve it for long periods of time.
2. Luxury Product Preservation - The preservation of 230 year old champagne shows the potential for luxury products to be preserved and appreciated for generations to come.
3. Creative Marketing Tactics - Veuve Clicquot's deep sea diving champagne marketing campaign showcases the potential for creative and unique marketing tactics that can capture consumers' attention.
Industry Implications
1. Beverage Industry - The beverage industry can explore innovative storage methods, such as underwater cellars, to differentiate their product offerings.
2. Luxury Goods Industry - The luxury goods industry can use preservation techniques, like the deep sea champagne cellar, to add value and increase demand for their products.
3. Marketing Industry - The marketing industry can learn from Veuve Clicquot's unique marketing campaign and explore creative ways to promote their clients' products or services.
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