Nike's 'Want It All' is Its Season-Opening NBA Ad
Ellen Smith — October 18, 2017 — Lifestyle
Nike is continuing to produce ads which are as visually powerful as the sport stars the brand represents, which is why the sportswear company partnered with acclaimed filmmakers to create its newest commercial: 'Want It All.'
The story follows the journey of a young aspiring basketball player named Donte Grand, who over the course of the two-minute clip, evolves from a day-dreaming elementary school kid to a dedicated college athlete and eventually, an NBA-signed star. The ad was directed by F.Gary Gray of Straight Outta Compton, with Roman Vasyanov of Suicide Squad serving as the cinematographer.
The ad, which was created to commemorate the start of the NBA season, will premier at NBA's opening night, during the Celtics vs. Cavaliers game.
The story follows the journey of a young aspiring basketball player named Donte Grand, who over the course of the two-minute clip, evolves from a day-dreaming elementary school kid to a dedicated college athlete and eventually, an NBA-signed star. The ad was directed by F.Gary Gray of Straight Outta Compton, with Roman Vasyanov of Suicide Squad serving as the cinematographer.
The ad, which was created to commemorate the start of the NBA season, will premier at NBA's opening night, during the Celtics vs. Cavaliers game.
Trend Themes
1. Filmmaker-generated Ads - Filmmaker collaboration with brands to create visually compelling ads could be the future approach to advertising.
2. Athlete-inspired Ads - Brands are using athlete stories in their ads to create an emotional connection with the audience, which could be a new trend for advertising campaigns.
3. Long-form Ads - The trend towards long-form advertising is increasing, bringing more opportunities for filmmakers and brands to collaborate and create visually-rich stories.
Industry Implications
1. Sports Marketing - Collaboration between filmmakers and sports marketing could be an opportunity for disruptive innovation in advertising campaigns.
2. Film Production - Filmmakers who work with brands to produce ads could have a new source of revenue and creative opportunity.
3. Cinematography - Brands, such as Nike, that use high-quality cinematography in their ads could lead to a new industry for cinematographers and videographers who specialize in producing ads.
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