Brands are offering products with head and neck pain-specific functions
Implications - The impact that rampant smartphone and computer use has had on people's bodies' is both visible and felt, and brands are now creating products that alleviate the pain and stiffness that these products can cause – specifically concentrated in the head and neck areas. This shift comes as consumers seek to balance their health and wellness needs with their desire to continue their regular habits as they always have done.
Workshop Question - How can your brand cater to consumers seeking balance in their lifestyles?
Trend Themes
1. Digital Strain Relief - Products that alleviate the physical strain caused by technology usage.
Disruptive innovation opportunities include digital wellness wearables or furniture.
2. Home Pain Relief - Devices or products that cater to pain relief at home.
Disruptive innovation opportunities include mobile or on-demand services that cater to personal wellness.
3. Ocular Fatigue Solutions - Products that ease eye strain caused by digital technology.
Disruptive innovation opportunities include digital wellness products and medical technology that accommodates for digital use.
Industry Implications
1. Digital Wellness - A digital wellness industry that offers products and services designed to improve personal wellness when using digital technology. Disruptive innovation opportunities include digital wellness wearables and furniture, virtual reality or augmented reality wellness solutions, mobile or on-demand wellness servicing, and digital detox retreats.
2. Home Health and Wellness - An industry that caters to personal health and wellness solutions in the home. Disruptive innovation opportunities include home health monitoring systems, on-demand health or wellness services in the home, home healthcare or medical technology, and mobile wellness coaching or assistance.
3. Medical Technology - An industry that caters to medical innovation and healthcare solutions. Disruptive innovation opportunities include medical technology that accommodates digital usage such as eye strain relievers, posture correctors, or other targeted physical therapy devices.
4 Featured, 34 Examples:
174,222 Total Clicks
Date Range:
Dec 16 — Nov 17
Trending:
Warm
Consumer Insight Topics:
