Nike's Hyper Courts Help Players Engage with the Sport
Ellen Smith — November 25, 2017 — Lifestyle
References: news.nike & highsnobiety
Nike has constructed a series of five basketball courts in Manila, Philippines that serve as interactive "hyper courts" helping players perfect their skills.
When viewed from above, the courts are reminiscent of a smartphone, representing its digitally connected capabilities. Each court features a series of unlockable content, such as training drills, that help players become better athletes, or form a deeper understanding of the sport. All of the content can be accessed through one's smart device, without data, making for an accessible and immersive sporting experience.
In addition to the technological infusion, the Hyper Courts feature illustrations by Arturo Torres, which depict comic book-like renderings of famous basketball players, like LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.
When viewed from above, the courts are reminiscent of a smartphone, representing its digitally connected capabilities. Each court features a series of unlockable content, such as training drills, that help players become better athletes, or form a deeper understanding of the sport. All of the content can be accessed through one's smart device, without data, making for an accessible and immersive sporting experience.
In addition to the technological infusion, the Hyper Courts feature illustrations by Arturo Torres, which depict comic book-like renderings of famous basketball players, like LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving.
Trend Themes
1. Interactive Basketball Courts - Disruptive innovation opportunity: Create interactive sports facilities that enhance player engagement and skill development.
2. Digital Training Content - Disruptive innovation opportunity: Develop unlockable digital content that helps athletes improve their skills and knowledge.
3. Immersive Sporting Experiences - Disruptive innovation opportunity: Design immersive environments that combine technology and sports for a unique and accessible experience.
Industry Implications
1. Sports Facilities - Disruptive innovation opportunity: Incorporate technology into traditional sports facilities to enhance user experience and engagement.
2. Sports Training - Disruptive innovation opportunity: Create digital training platforms that provide athletes with personalized and interactive content.
3. Sports Entertainment - Disruptive innovation opportunity: Merge sports and entertainment industries to create immersive and interactive experiences for fans and athletes.
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