Topical pain relief products are infused with cannabis to maximize effectiveness
Implications - The inclusion of CBD and THC in topical pain relief products serves consumers who are experiencing muscle tension, for those who are more hesitant to achieve this relief through smoking cannabis. The use of the medicinal plant in topical relief products offers the benefits of enhanced function, along with marketability.
Workshop Question - How can your brand add a marketable element to one of its more traditional products/services?
Trend Themes
1. Transdermal Cannabis - The inclusion of CBD and THC in topical pain relief products serves consumers who are experiencing muscle tension, for those who are more hesitant to achieve this relief through smoking cannabis.
2. Personalized Ratios - Papa & Barkley's makes a pain patch that offers a mess-free alternative to topical lotions, oils and creams with different ratios of CBD and THC.
3. Natural Muscle Relaxants - Native Atlas is a skincare brand specializing in organic remedies like its sore muscle cream that helps to relax and heal tired muscles post workout.
Industry Implications
1. Cannabis Industry - The cannabis industry is quickly expanding with new innovations in topical pain relief products like the ones listed here.
2. Personal Care - The personal care industry is responding to consumer demand for natural health and wellness products as evidenced in the organically sourced ingredients found in many CBD-infused pain relief products.
3. Alternative Healthcare - Alternative healthcare continues to expand as consumers seek drug-free, non-invasive solutions that provide effective pain relief and cater to their individual needs.
