The 'NBA AR' App Lets Users Practice Their Shot Anywhere
Ellen Smith — October 18, 2017 — Lifestyle
References: engadget & digitaltrends
An 'NBA AR' app has been recently released, encouraging players to practice their jump shots, whether it's at the office or on the subway.
In order to deepen an emotional connection between the player and the game, this app enables individuals to select which team they wish to represent on the augmented court. After selecting one's favorite team, players can move the phone around the room, until the perfect location to shoot can be located. Once the game begins, users will have 30 seconds to sink as many jump shots as possible, by simply flicking the augmented ball towards the digital basket.
The NBA has previously experimented with augmented reality, with the Cleveland Cavaliers and Sacramento Kings releasing team-specific AR apps in the past year. Through the use of NBA AR, fans of the sport can stay connected virtually anywhere.
In order to deepen an emotional connection between the player and the game, this app enables individuals to select which team they wish to represent on the augmented court. After selecting one's favorite team, players can move the phone around the room, until the perfect location to shoot can be located. Once the game begins, users will have 30 seconds to sink as many jump shots as possible, by simply flicking the augmented ball towards the digital basket.
The NBA has previously experimented with augmented reality, with the Cleveland Cavaliers and Sacramento Kings releasing team-specific AR apps in the past year. Through the use of NBA AR, fans of the sport can stay connected virtually anywhere.
Trend Themes
1. AR Sports Gaming - Developing AR apps specific to a team or league can increase fan engagement and create new opportunities for revenue streams through in-app purchases.
2. Personalized AR Experiences - Creating personalized experiences for users by allowing them to select their favorite team or player within an AR app can lead to increased brand loyalty and repeat usage.
3. Mobile AR Integration - Integrating AR technology into mobile applications could lead to new opportunities for mobile gaming and immersive experiences for users.
Industry Implications
1. Sports - Sports teams and leagues can integrate AR technology into their mobile apps to increase fan engagement and create new opportunities for in-app purchases.
2. Mobile App Development - Mobile app developers can explore integrating AR technology into their applications to create more immersive and interactive experiences for users.
3. Advertising - Brands and advertisers can sponsor AR experiences within sports team apps, creating new opportunities for engaging with customers and building brand awareness.
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