Running Heroes is a Loyalty Program Targeting Healthy Millennials
Jana Pijak — November 6, 2017 — Lifestyle
References: uk.runningheroes & sporteluxe
UK-based company Running Heroes is a runner-rewarding mobile app that gives users an incentive to lead an active lifestyle. Fans of running, and other fitness activities are rewarded weekly through the app’s partners, with perks ranging from coupons on high performance running shoes to discounts on their morning avocado toast meal.
Consisting of 500.000 members around the globe, Running Heroes targets Millennials seeking to get more out of their healthy lifestyle choices. In addition to staying fit, users of this platform are rewarded for their physical activity, making the loyalty app more worthwhile than most similar programs, and closely aligned with their everyday interests.
Partnering with major brands like adidas, Nike, Asics and Panera Bread, Running Heroes unlocks a multitude of custom rewards, while encouraging users to stay healthy as they save money, and earn these perks.
Consisting of 500.000 members around the globe, Running Heroes targets Millennials seeking to get more out of their healthy lifestyle choices. In addition to staying fit, users of this platform are rewarded for their physical activity, making the loyalty app more worthwhile than most similar programs, and closely aligned with their everyday interests.
Partnering with major brands like adidas, Nike, Asics and Panera Bread, Running Heroes unlocks a multitude of custom rewards, while encouraging users to stay healthy as they save money, and earn these perks.
Trend Themes
1. Fitness Rewards - Running Heroes is a part of the trend of loyalty programs that reward users for their physical activity.
2. Millennial Engagement - Running Heroes targets Millennials by offering rewards that align with their everyday interests.
3. Partnership Expansion - Running Heroes partners with major brands to unlock a multitude of custom rewards for their users.
Industry Implications
1. Loyalty Programs - Running Heroes is a prime example of how loyalty programs can be tailored to incentivize physical activity.
2. Fitness and Wellness - Running Heroes caters to the fitness and wellness industry by providing rewards for staying active.
3. Retail and Food Service - Running Heroes partners with major brands like adidas, Nike, Asics, and Panera Bread, expanding opportunities for loyalty program rewards.
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