Biltong's South African Beef Jerky Puts a New Spin on a Classic Snack
Katherine Pendrill — May 18, 2015 — Lifestyle
References: brooklynbiltong & kickstarter
Brooklyn Biltong is on a mission to bring its beloved South African beef jerky to American consumers, while also making a positive impact within its local community. Company co-founder Ben van den Heever grew up in South Africa eating Biltong jerky, and he began the company with his wife Emily as a way to share their passion for the salty snack.
Biltong differs from traditional beef jerky in that it is an all-natural, more tender bite of steak. MSG, gluten and nitrate free, the South African jerky is made entirely from grass-feed beef. The company suggests that its product is perfect for a post-workout meal or even growing toddlers because it is high in protein and low in fat.
Brooklyn Biltong is not only looking to win over consumers with its product, but the company is also trying to give back to the Brooklyn community by distributing 10 percent of its physical product to local organizations.
Biltong differs from traditional beef jerky in that it is an all-natural, more tender bite of steak. MSG, gluten and nitrate free, the South African jerky is made entirely from grass-feed beef. The company suggests that its product is perfect for a post-workout meal or even growing toddlers because it is high in protein and low in fat.
Brooklyn Biltong is not only looking to win over consumers with its product, but the company is also trying to give back to the Brooklyn community by distributing 10 percent of its physical product to local organizations.
Trend Themes
1. Grass-fed Beef Jerky - The trend of grass-fed beef jerky is disrupting the traditional beef jerky industry, providing a healthier and more ethical choice for consumers who prioritize sustainability and animal welfare.
2. Local Philanthropy - Companies like Brooklyn Biltong that invest in local philanthropy are disrupting traditional business models by showing how responsible businesses can have a positive impact on their communities, enhancing their brand image while doing good.
3. Alternative Snacks - Alternative snacks like biltong jerky offer consumers a more diversified range of options, disrupting the dominance of traditional snacks in the market and providing healthier and more sustainable choices.
Industry Implications
1. Meat Industry - The meat industry has a perfect opportunity to embrace grass-fed beef and align with the growing trend of sustainability to keep up with consumer demand and achieve a more ethical and eco-friendly operation.
2. Snack Industry - The snack industry is seeing an increasingly demand for healthier and alternative snacks, and companies that can offer innovative and sustainable options like biltong jerky are poised to disrupt traditional brands and lead the market.
3. Philanthropy - Philanthropy is becoming a critical component of a company's brand image, especially among conscious consumers who expect businesses to contribute positively to the community and the environment, opening up opportunities for disruptive models like Brooklyn Biltong's local giving program.
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