Food services turn to excessive activities for uninhibited exposure
Implications - Taking a more uninhibited approach to marketing, brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities. Providing contests and events that encourage messy and crude behavior, these marketing tactics reflect a rise in more casual consumer-brand engagements.
Trend Themes
1. Excessive/uninhibited Activities - Brands and food services are offering consumers the chance to engage in spontaneous and shockingly indulgent activities in their marketing tactics.
2. Eating Contests - Eating contests are becoming a popular way to promote food brands and engage with customers in a fun way.
3. Ugliest Cake Contests - Ugliest cake contests are gaining popularity and have become a quirky way to show off creativity and humor in baking.
Industry Implications
1. Food and Beverage - The food and beverage industry benefits from engaging consumers in fun, unique, and memorable ways.
2. Marketing and Advertising - Marketing and advertising professionals can gain inspiration from campaigns that offer spontaneous and shocking experiences.
3. Entertainment - The entertainment industry can explore new ways to use food and games to create memorable experiences for audiences.
4 Featured, 30 Examples:
196,457 Total Clicks
Date Range:
Oct 13 — Aug 14
Trending:
Warm
Consumer Insight Topics:
