Shelter Pet Project Ads by Draftfcb Adorably Promotes Adoption
Katherinev123 — November 22, 2011 — Lifestyle
References: theshelterpetproject.org & adweek
Shelter Pet Project has released a series of cute and amusing ads to promote pet adoption. Each commercials offers a funny look at how pets may be confused and perplexed by their owners' actions.
Created by Chicago agency Draftfcb, the Shelter Pet Project ads are a cute and offbeat way to promote pet ownership. In one ad, a dog tries to figure out his owner's way of playing hide and seek -- she continuously puts the dog's toys in the same basket. In another clip, a cat curiously watches her owner as she texts all day. In the commercial shown here, a cat is perplexed by how his owner loves playing in the sandbox (he thinks it's a giant outdoor litter box).
To view all the commercials from the campaign or to search for available pets to adop in your area, visit Shelter Pet Project's site.
Created by Chicago agency Draftfcb, the Shelter Pet Project ads are a cute and offbeat way to promote pet ownership. In one ad, a dog tries to figure out his owner's way of playing hide and seek -- she continuously puts the dog's toys in the same basket. In another clip, a cat curiously watches her owner as she texts all day. In the commercial shown here, a cat is perplexed by how his owner loves playing in the sandbox (he thinks it's a giant outdoor litter box).
To view all the commercials from the campaign or to search for available pets to adop in your area, visit Shelter Pet Project's site.
Trend Themes
1. Pet Adoption Promotion - Opportunity for disruptive innovation in marketing campaigns that promote pet adoption through creative storytelling and humor.
2. Animal Companionship Trend - Opportunity for disruptive innovation in industries that provide services and products for pets and their owners as animal companionship and adoption continue to trend upwards.
3. Humorous Pet Personalities - Opportunity for disruptive innovation in creating humorous content around the personalities and quirks of pets to increase engagement and promote pet adoption as a noble and fun choice.
Industry Implications
1. Pet Care Services - Opportunity for disruptive innovation in creating high-quality and affordable pet care services for new pet owners who may need assistance with pet training, grooming, boarding or other needs.
2. Pet Food Industry - Opportunity for disruptive innovation in the pet food industry to offer a range of high-quality and nutritious pet food options, personalized to the specific needs and preferences of each pet and their owner.
3. Social Media Platforms - Opportunity for disruptive innovation in creating social media platforms or features that enable pet owners to create and share humorous and engaging content around their pets and to connect with other pet owners for support and advice.
2.3
Score
Popularity
Activity
Freshness
