Chicago's Waffle Cafe's Wonut Combines a Breakfast Staple and Sugary Treat
Alyson Wyers — April 24, 2014 — Lifestyle
References: wafflescafechicago & thatsnerdalicious
The waffle donut, or wonut, could be the next big thing in terms of confectionary combination crazes. Available at Chicago's Waffle Cafe, the waffle donuts come in a variety of flavors and toppings including red velvet, sprinkles, chocolate, frosting and glazed. The miniature waffles appear to be deep fried, as one would with a regular donut, and is dressed like a donut as well.
This mouth-watering treat is ideal for foodies who have grown tired of the cronut (a croissant and donut hybrid), as well as anyone who has a sweet tooth. The waffle donut could be enjoyed as a sugary snack, a delicious dessert or at breakfast to kickstart your day.
Here is hoping the wonut catches on in other parts of the world outside of Chicago.
This mouth-watering treat is ideal for foodies who have grown tired of the cronut (a croissant and donut hybrid), as well as anyone who has a sweet tooth. The waffle donut could be enjoyed as a sugary snack, a delicious dessert or at breakfast to kickstart your day.
Here is hoping the wonut catches on in other parts of the world outside of Chicago.
Trend Themes
1. Confectionary Combinations - Opportunities to combine two or more classic treats could yield new hybrid desserts sure to catch consumers' attention.
2. Breakfast Innovations - Innovative breakfast options such as the wonut can offer breakfast-only establishments new ways to appeal to customers craving something unusual.
3. Sugary Indulgences - Indulgent, sweet snacks, such as the wonut, offer new ways for confectionary businesses to tap into the evergreen desire for sticky, sugary goodness.
Industry Implications
1. Bakery - Bakeries can innovate and collaborate with other confectionary businesses to offer hybrid products like the wonut that cater to a wider range of consumers.
2. Food Service - Restaurants and other food service businesses can use creative new breakfast products like the wonut to differentiate themselves from competitors and attract new customers.
3. Specialty Foods - Specialty food purveyors can experiment with unique, indulgent snack offerings like the wonut to add to their product lines and appeal to local audiences.
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