Dove's New Trail Mix Line-Up Includes Chocolate-Covered Fruit and Nuts
Katherine Pendrill — June 16, 2016 — Lifestyle
References: dovechocolate & brandeating
Mars recently expanded its line of Dove's trail mix with the addition of three new chocolate-covered fruit and nut options. With more consumers opting for small indulgences, these sweet treats provide a sensible alternative to full-sized candy bars.
The new additions to Dove's trail mix line-up include three fruit and nut combinations dipped with Dove Dark Chocolate: Strawberry & Cocoa Almond, Raspberry & Honey Roasted Almond and Blueberry & Vanilla Cashew. Each serving comes in a resealable 5.5 ounce bag, which makes the treats ideal for snacking on the go. These new trail mix varieties join Dove's existing line-up of chocolate-covered fruit, which includes cranberries, blueberries and cherries.
Ideal for sharing, the new trail mix snacks are perfect for consumers looking for a more sensible dessert option.
The new additions to Dove's trail mix line-up include three fruit and nut combinations dipped with Dove Dark Chocolate: Strawberry & Cocoa Almond, Raspberry & Honey Roasted Almond and Blueberry & Vanilla Cashew. Each serving comes in a resealable 5.5 ounce bag, which makes the treats ideal for snacking on the go. These new trail mix varieties join Dove's existing line-up of chocolate-covered fruit, which includes cranberries, blueberries and cherries.
Ideal for sharing, the new trail mix snacks are perfect for consumers looking for a more sensible dessert option.
Trend Themes
1. Indulgent Snacking - Consumers are opting for small indulgences like chocolate-covered fruit and nuts as a sensible alternative to full-size candy bars, which presents an opportunity for companies to create new indulgent snack options that are both delicious and convenient.
2. Chocolate-covered Fruit and Nuts - The addition of chocolate-covered fruit and nut options to Dove's trail mix line-up highlights a growing trend in the snack industry, presenting an opportunity for companies to innovate and experiment with different flavor combinations.
3. Convenient Packaging - The resealable packaging of Dove's new trail mix snacks makes them ideal for snacking on the go, which presents an opportunity for companies to create new on-the-go snack options that are both convenient and portable.
Industry Implications
1. Snack Industry - The addition of chocolate-covered fruit and nut options to Dove's trail mix line-up highlights a growing trend in the snack industry, presenting an opportunity for companies to innovate and experiment with different flavor combinations.
2. Confectionery Industry - As consumers seek more sensible dessert options, companies in the confectionery industry can leverage this trend by producing new chocolate-covered fruit and nut options and marketing them as indulgent yet sensible dessert alternatives.
3. Packaged Food Industry - The resealable packaging of Dove's new trail mix snacks makes them ideal for snacking on the go, presenting an opportunity for companies in the packaged food industry to innovate by creating new, convenient snack options that cater to time-constrained consumers.
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