The Salvation Army Showed the Unseen Prevalence of Poverty in Canada
Riley von Niessen — May 26, 2016 — Social Good
References: salvationarmy & designtaxi
The Salvation Army created a mock open house that revealed how common poverty in Canada actually is.
The short video shows excited couples and families entering into a home that looks like it belongs to someone of upper-middle class financial standing. However, as the video progresses, the potential home buyers see that the inside is not at all what they expected.
The message imposed by the Salvation Army is that another's struggle is not always easy to see and that poverty in Canada is more common than most understand it to be. The open house includes an eviction notice open on a desk, a cereal box that has "1 on 7 children go to school hungry" written on it and other items that have heart-wrenching statistics.
The short video shows excited couples and families entering into a home that looks like it belongs to someone of upper-middle class financial standing. However, as the video progresses, the potential home buyers see that the inside is not at all what they expected.
The message imposed by the Salvation Army is that another's struggle is not always easy to see and that poverty in Canada is more common than most understand it to be. The open house includes an eviction notice open on a desk, a cereal box that has "1 on 7 children go to school hungry" written on it and other items that have heart-wrenching statistics.
Trend Themes
1. Poverty Awareness Campaigns - Creating campaigns that raise awareness for poverty and its prevalence can expose the financial struggles of people living in a community and open the door for potential funding opportunities.
2. Powerful and Emotional Content Creation - Creating content that is not afraid to showcase the raw truths and struggles of a community can create an emotional impact that motivates change and encourages involvement.
3. Virtual Experiences - Creating an experience that can be felt virtually and aims to create an immersive and interactive experience can serve as a tool for communities, organizations, and individuals to get a better understanding of issues and insights into how problems affect others.
Industry Implications
1. Non-profit Organizations - Non-profits can leverage powerful content and virtual experiences to create a stronger emotional impact that motivates change, encourages involvement, and reaches wider audiences.
2. Real Estate Industry - Real estate companies can use their platforms to showcase a deeper and more meaningful look into the lives of people in the communities they serve, which can create more empathy and highlight opportunities for community investment.
3. Advertising and Marketing - Advertising and marketing firms can help bring awareness to issues of poverty by creating innovative campaigns that showcase powerful and emotional content that resonates with viewers.
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