Pick Me Up Parcels is a Gift Box Service Focusing on Mindful Activities
Alyson Wyers — April 19, 2016 — Lifestyle
References: pickmeupparcels.au & springwise
This gift box service lets you send a curated care package to a loved one suffering from stress. While others might focus on snacks or bath products, Pick Me Up Parcels curates their parcels around the idea of mindfulness and staying present.
Based in Australia, the sister-owned company sells a Starter Parcel that offers "a variety of ways you can live in the moment, all in one parcel." This includes a relaxing selection of herbal teas from Pukka, a lavender eye pillow and several different craft supplies, from origami papers to moulding foam.
Through the gift box service, you can send a friend a package to help them unwind, or you can treat yourself when things get to be too much.
Based in Australia, the sister-owned company sells a Starter Parcel that offers "a variety of ways you can live in the moment, all in one parcel." This includes a relaxing selection of herbal teas from Pukka, a lavender eye pillow and several different craft supplies, from origami papers to moulding foam.
Through the gift box service, you can send a friend a package to help them unwind, or you can treat yourself when things get to be too much.
Trend Themes
1. Mindful Care Packages - Offering curated care packages centered around mindfulness, this trend taps into the growing demand for stress relief and self-care.
2. Holistic Wellness Gifting - With a focus on relaxation and self-care, this trend offers an opportunity to create gift boxes that promote well-being in all aspects of life, from physical to mental health.
3. Craft-based De-stressing - This trend combines creativity and stress relief, providing an opportunity to create gift boxes that include craft supplies and DIY projects for relaxation and mindfulness.
Industry Implications
1. Gift Box Subscription Services - This industry can benefit from incorporating mindful care packages into their offerings, catering to customers seeking stress relief and self-care.
2. Wellness and Self-care Products - Wellness brands can tap into the holistic wellness gifting trend by creating gift box options that include products promoting relaxation, mindfulness, and self-care.
3. Craft and Art Supplies - Craft and art supply companies have an opportunity to expand into the de-stressing market by partnering with gift box services and including their products in packages focused on creativity and relaxation.
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