Ad campaigns take on more positive and soothing themes
Trend - As the world gradually lifts pandemic-related restrictions, brands are increasingly prioritizing "wellness" to help ease people's lingering anxieties. This includes ad campaigns that focus on comforting and relaxing themes that offer a more positive outlook on the future than what has been seen in the last year.
Insight - Consumer stress has been at an all time high in recent months, with everything from social restrictions to financial upheavals having an impact on most people in North America. As people slowly grow accustomed to life going back to "normal," they seek out brands that help that process along--whether it's emotionally, financially, or recreationally.
Insight - Consumer stress has been at an all time high in recent months, with everything from social restrictions to financial upheavals having an impact on most people in North America. As people slowly grow accustomed to life going back to "normal," they seek out brands that help that process along--whether it's emotionally, financially, or recreationally.
Workshop Question - How is your brand prioritizing post-pandemic transitions?
Trend Themes
1. Wellness-focused Ad Campaigns - Brands are prioritizing wellness-focused ad campaigns to ease people's anxieties as the world gradually lifts pandemic-related restrictions.
2. Positive, Encouraging Messaging - Ads seek to empower and encourage people, particularly around back-to-school season and post-pandemic life.
3. Comforting Nostalgia - Marketing campaigns aim to depict comforting nostalgia of pre-pandemic life to inspire hope for a future that includes socializing and moments that cause smiles.
Industry Implications
1. Marketing and Advertising - Brands can utilize wellness-focused ad campaigns, positive messaging, and comforting nostalgia to reach and connect with consumers.
2. Travel and Tourism - As more individuals become vaccinated against COVID-19, travel and tourism businesses can tap into the growing demand for post-vaccination travel by positioning themselves as ultimate travel companions.
3. Consumer Goods - Consumer goods brands can provide products and services that offer emotional, financial, or recreational support, as people slowly grow accustomed to life going back to 'normal'.
4 Featured, 36 Examples:
58,985 Total Clicks
Date Range:
Aug 20 — Jun 21
Trending:
Warm
Consumer Insight Topics:
